
Pride Slide, 2019. Tinder surprised Flatiron District with a 30 foot rainbow slide to promote the Equality Act — getting people to slide into their senators’ DMs. Every foot of the slide is meant to symbolize a U.S. state that does not yet have laws in place to protect against LGBTQ+ discrimination. We turned the commercial spectacle of rainbows into some good: “Tinder put its money where your butt was.”
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